Kjell & Company continues expansion with new concept

Friday, 5 December marks the premiere for Kjell & Company’s new “Stor Kjell” (Big Kjell) concept. The new store is located in the Nova Lund shopping center in Lund and will be the chain’s ninth new store to open in 2008. Kjell & Company has a total of 39 stores.

“The new concept represents a doubled store area compared with our former largest stores. Nova Lund will be the ninth new store to open in 2008. We have boosted sales by almost 40% during 2008 compared with 2007 and sales in comparable stores have succeeded well in an otherwise fairly tough market,” says Thomas Keifer.

“Our new concept will allow us to provide customers with high service that is even better than before. A doubled store area means we can display a considerably larger part of our product range out in the store. This will enable customers to ‘see and touch’ far more products than previously.” 2008 has been another exciting year for Kjell & Company with several new stores opening in small towns and in some of Sweden’s most frequented shopping centers.

Kjell & Company’s business mission is to offer consumers a full range of home electronics accessories via a nationwide network of stores as well as via a smooth-functioning online shop, and with genuinely knowledgeable employees who provide world-class service.

Kjell & Company is one of the fastest-growing companies in Sweden. Sales have risen fast from SEK 122 M in 2004 to approximately SEK 450 M this year. In the same period, the number of stores has risen from 14 to 39. The rate of expansion has accelerated since Hakon Invest became a 50-% owner in 2006.

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Thomas Keifer, President of Kjell & Company
Tel: +46 40 6802551
Mobile: +46 73 545 25 28

Visit Kjell & Company’s website www.kjell.com.